Niche Lane are a leather bag company based in Cardiff. They started in 2011 and set out to create beautiful, high-quality luxury leather bags without the luxury price-tag.
Their brief: Engage with men with style in the UK and Europe. Be well known as a brand for professional men and associate with a quality of life.
To take lifestyle pictures with the bags in use with models and/or in lifestyle settings. To show different carrying styles (handles or strap) and to use attractive and well-dressed models showing off the bags to encourage people to want the lifestyle we offer.